Sonic fans rejoice as we are about to get a slew of new Sonic inspired merch in the coming months leading up to the release of Sonic The Hedgehog in theaters! Merchandise will include toys, apparel, books, collectibles, and even home decor. Sega has partnered with JAKKS Pacific, Bioworld, and Penguin Publishing to do distribution and also do in-theater promotions upon the movie’s release.
“We’re thrilled to commemorate this momentous event in Sonic’s history by releasing a special line of merchandise tied to the Sonic the Hedgehog film. We partnered with some of the top licensees in the industry to ensure we deliver quality products and can’t wait for our enthusiastic fans to bring the magic of the film back home with them to enjoy for many years to come.”
Here is a more detailed description of what fans can expect to see.
TOYS & BOOKS — Beginning in January 2020, JAKKS Pacific, Inc., a leading designer, manufacturer and marketer of toys and consumer products, will offer action-packed playsets and plushies in select territories. Additionally, to coincide with the movie release, select Build-a-Bear Workshop® locations will launch specialty plush items and accessories, while Toy Factory and Sega Amusement will release novelty products for amusement parks and attractions in North America and Europe. Beyond toy products, SEGA will also be partnering with Penguin Publishing beginning in December 2019 to support the release of a variety of children’s books.
APPAREL & HOME DECOR — Adult fans can gear up with a selection of apparel and accessories from Bioworld, with youth apparel from Bentex also available at select retailers in Spring 2020. Internationally, TVM Fashion Lab and Cooneen will release a wide selection of apparel and accessories for both kids and adults across EMEA in early 2020. For fans interested in adding a super-Sonic flare to their households, Sonic bedding from Franco will be available in Spring 2020 from select e-tailers.
COLLECTIBLES — Diamond Select Toys and SEGA will launch a highly detailed premium statue featuring an iconic scene with Sonic, available in specialty retailers worldwide in Spring 2020. SEGA Shops e-commerce sites will also introduce a capsule collection of items beginning in January 2020 through the film’s release.
IN-THEATER PROMOTIONS — Global partners Snapco and Latin American partner Ping Solutions will offer in-cinema concessions premiums including drink toppers and popcorn buckets to select theaters in conjunction with the Sonic the Hedgehog movie release.
I am very excited about the release of the Sonic The Hedgehog movie! Seeing that there will soon be more Sonic merch is kind of a happy bonus. If the stuff that gets made is of high quality I can see myself picking up a few figures to display on my shelf to showcase a little Sonic love!
What do you all think about the release of more Sonic merch?
