Rockstar Energy Drink is taking its “Fuel What’s Next” campaign into the virtual world through a partnership with one of the most popular mobile games, PUBG Mobile, bringing players an authentic Fuel What’s Next in-game experience featuring brand partner Angus Cloud. This campaign has gone from motorsports, to art, to fashion, to skateboarding. Now that journey is continuing into 2023 with what’s next for Angus: being at the center of the gaming world with his own in-game skin in PUBG Mobile.
“I grew up playing video games with my friends and always thought it’d be cool to be in one, so it’s beyond crazy to me that Rockstar Energy and PUBG Mobile actually made that dream come true,” said Angus Cloud, Rockstar Energy Drink brand partner. “You know, I just hope that people out there playing with my skin see it as inspiration that anything is possible if you follow your passions and continue to push the limits.”
Inspired by Angus Cloud’s IRL fashion sense, his “What’s Next Set” includes a gold puffer jacket, black hat, and sunglasses. Players will be able to compete in the “What’s Next In-Game Challenge” over a four-week period to unlock in-game rewards and exclusive Rockstar Energy-inspired items. The first player to beat the challenge will score the grand prize: a real-life one-of-a-kind Rockstar Energy Polaris Slingshot available to U.S. players and valued at $38,000 USD.
They released two trailers to show off a bit of the Rockstar Energy x PUBG Mobile collaboration. After checking those out, are you excited to see the developer’s “Fuel What’s Next?” If so, PUBG Mobile is available for free on both Android and iOS devices.
